Grupo Firme

With a style that blends banda sinaloense, norteño, sierreño, and mariachi, Grupo Firme has changed the course of the genre by incorporating contemporary elements and collaborating with artists from various styles. Their rise to fame was solidified with hits like "El Amor No Fue Pa’ Mí" and "Yo Ya No Vuelvo Contigo," which have garnered millions of streams on digital platforms. They have received numerous awards, including a Latin Grammy for Best Banda Album for Nos Divertimos Logrando Lo Imposible in 2021. With unforgettable performances, such as their concert in Mexico City’s Zócalo before more than 280,000 people, Grupo Firme has established itself as one of the most influential bands in contemporary regional Mexican music.